All about MAD

MAD Notes




Ritterstraße 8, 10969 Berlin






Refined strategy meets spotless design meets powerful engineering, the perfect combo for a successful digital product. Welcome to MAD.

MAD was born out of our love of creating meaningful products, and our disdain for the status quo, the 14hr work days, and all the rest we've experienced in our 12 years at digital agencies, product companies, and studios. We've seen it all — so we found a better way to run a creative business, for us and for everyone we work with. Make A Difference.

Oak > Birch
Beautiful colours are beautiful
Sometimes the best gradients are outside
We handle everything with ‘super care’
Coffee Grinder Mirror Selfie
Secret menu items 🤫
The captions are on the posters
“and if you point like this it’ll look like we’re working”
Hey, Ben!
Burgermeister > FiveGuys > BurgerKing

Selected clients

We built the online banking successor for Sparkasse.

'Miley' is the mascot we created for our friends at Back.

When we're not designing the BVG ticket app we're racing towards community solutions for ZEIT Online.

A tight collaboration and an ambitious timeline brought the new e-bike subscription service Dance to life.




From first dates to online before you can say ‘wireframe’

We apply a process that solves real business problems, rather than following a rigid plan which treats every challenge the same.

Initial meeting & Discovery

A time for questions and learning where we hope to gain an understanding of the challenges you want to overcome, and our role in the process. This happens over Zoom.

Workshops & User Experience

We work closely with you to better understand the challenge and your audience while defining project goals and outcomes. Occasionally this involves sticky notes.

Product & Brand Strategy

Using what we’ve learned to develop a strategy that will guide us towards the outcomes we desire. This roadmap forms an integral part of each project.

Design & Prototyping

Using our experience and the strategy we’ve defined to create identities, screen designs, and prototypes. We conceptualise and iterate through weekly sprints.

Technology & Engineering

We engineer in-house, giving us the ability to build with speed, in parallel to our design process, resulting in a fully integrated development and implementation process.

We deliver an end-to-end digital product experience. Yes, we’ve done this before.✌️