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Ritterstraße 8, 10969 Berlin






ZEIT Online

Engaging readers through comments.

Product strategyUX/UI DesignPrototyping
ZEIT Online Logo
Sebastian Horn Portrait

Together with MAD, we explored new ways of engaging our readers through comments on our website. They provided excellent research into the topic, guided us through the project and delivered impressive UI/UX prototypes. We're looking forward to the next project with them.

— Sebastian Horn (Deputy Editor-in-chief)
ZEIT Reactions UIZEIT Composer UI

Reimagining the tools of a community that create richness and diversity in today’s news landscape.

6 weeks time to work on a shared vision of how commenting can be raised to a new level. In a workshop, we collaborated closely with the client to set the stage for the weeks to come.

Through continuous iteration and feedback loops, we managed to deliver concepts that exceeded all of our imaginations.

Workshop with ZEIT
Strategy requires snacks
Workshop with ZEIT
Busted, sometimes we also use sticky notes
Workshop with ZEIT
Sharing Wi-Fi passwords like a pro
ZEIT Composer Mobile
ZEIT Comment Detail

We are currently in an advising position, helping ZEIT Online with user tests to validate our concepts and hypotheses.

Do you have an existing product that needs some external eyes for a few weeks? Give us a shout.