MAD designs brands and digital products.
Our team has decades of high-profile design experience, successfully leading projects across diverse industries.
Berlin
MAD HQ
Ritterstraße 8, 10969 Berlin
Commandments
10
Dance is a frictionless e-bike subscription service that saw its debut in Berlin in 2020.
A wealth of experience, close collaboration, and an ambitious timeline brought Dance to life.
Three founders, one branding agency, and a design studio (that’s us!) came together to conceptualise and realise Dance, an urban mobility startup providing cutting edge e-bikes via a monthly subscription. The timeline dictated that strategy, branding, and design would need to happen in parallel.
A permanent feedback loop kept us iterating until the day of release and beyond. We designed and developed the marketing website, the subscription website, and ultimately the companion app. Developing software to accompany city-changing hardware was a challenge we were excited to take on.
Since launch we have retained an R&D role with Dance, advising on product direction and conceptualising new features.
Do you have an existing product that needs some external eyes for a few weeks? Give us a shout.
If you are interested in learning more about Dance or the transformation of urban mobility as well as developing a software and hardware solution reach out to letsbuild@mad.ac