Nucleus Robotics

Description

Nucleus is taking on Europe’s physical labour bottleneck with a humanoid workforce that factories can hire by the hour – robots doing real intralogistics work on the factory floor today, from parts picking to loading shelves and moving carts.

The brief was to build a visual world that makes humanoid labour feel tangible and trustworthy. We delivered the full brand identity, art direction, and web design and development through to launch: a system that sits at the intersection of industrial workwear and precision engineering.

Credits
Nucleus website modules showing a newsletter sign-up, a robot spec table listing 23 total degrees of freedom and 35 kg weight, and the Nucleus wordmark above a teal light-streaked image
Humanoid robot in black Nucleus workwear and helmet standing between warehouse shelves stacked with blue storage bins
Nucleus ID badge on a lanyard against a black background, the white card printed with the role CEO and the Nucleus mark
Type specimen showing the headline "Welcome to the factory" set in ABC Schengen A Medium, Regular and Mono Nucleus logo mark shown in eight colour combinations with the palette below - Carbon Black, Aluminium, Titanium, Off White and Nitro Green with hex, RGB, CMYK and Pantone values
Close-up of a black robotic gripper with a green status light clamped around a steel handlebar
Man in a black Nucleus t-shirt standing beside a humanoid robot in black Nucleus coveralls in a softly lit studio Monitor showing the Nucleus website with the headline "Humanoid labor. Deployed today." and "We are building embodied AI that works your factory shifts, delivered by the hour."
Back of a black Nucleus jacket printed with "N100", the Nucleus glyphs and "Nucleus Robotics Europe Since 2025"