Krasser Stoff

Description

Krasser Stoff is an independent music platform with a roster of artists – such as Kraftklub, Casper, and Deichkind – each needing their own digital storefront. We redesigned the webshop from scratch, including a template-based band shop system that gives every artist a customised presence within a shared infrastructure.

The project also included a brand refresh, exploring how loud or quiet the identity could play across different contexts. And while the site was still in development, we designed templates for their social channels, so the brand had somewhere to land before launch.

One of the more trusting collaborations we’ve had.

Credits
Krasser Stoff logo with a dark grey background.
Casper in a yellow hoodie leaping high above a packed concert crowd, lit by bright stage lights.
Red and black illustrated event poster for the Bibiza Club Tour hosted by Radio Rudina, listing Amsterdam, Vienna, Berlin and Paris dates.
Three mobile screens showing the Krasserstoff.com Kraftklub artist page, event detail view, and vinyl bundle product page.